Senior Analyst - Customer Insights & Reporting
On behalf of our client in the Banking Sector, PROCOM is looking for a Senior Analyst - Customer Insights & Reporting.
Senior Analyst - Customer Insights & Reporting – Job Description
- Build and maintain ongoing reporting (weekly, monthly, quarterly) to provide stakeholders with insights around article performance, traffic, placement effectiveness, and other key performance measures
- Leverage multiple forms of data (web analytics, click analytics, survey feedback, user testing) to assess the effectiveness of our content program, and relay to stakeholders' areas of opportunity for improvement
- Partner with enterprise experimentation team to manage the editorial content team's A/B testing backlog, interpret results, and conceptualize new tests
- Perform regular user testing to understand key shifts in customer mindsets, and evaluate the relative performance/usefulness of our content
- Ongoing training of the editorial team on more effective ways to leverage existing analytics tools and reporting, triage with analytics teams when changes are required
- Assist with development of business cases for new feature development, or creation of new content templates
Senior Analyst - Customer Insights & Reporting – Mandatory Skills
- Undergraduate degree in Business, Computer Science, Marketing, Math or similar discipline
- 3+ years of experience working within a digital marketing or content publishing team
- Familiarity with enterprise analytics tools (Adobe Analytics, Google Analytics, Content Square, etc.)
- Innate curiosity, proactively investigates trends or anomalies that could be useful to drive meaningful change
- Hates manual work, seeks to automate whatever they can
- Adept at visualizing and communicating complex data sets for stakeholders, with an ability to clearly reflect the trends or insights that matter
- Prior experience with remote usability testing and/or market research techniques a significant asset
- Experience with A/B testing, and understanding of statistics as applicable to analyzing the results of A/B tests
Senior Analyst - Customer Insights & Reporting – Nice to Have Skills
- Understanding of content marketing techniques are a significant asset, including ability to drill into why a given piece may not be performing, and what could be improved
Senior Analyst - Customer Insights & Reporting - Assignment Start Date
ASAP – 12 months to start
Senior Analyst - Customer Insights & Reporting - Assignment Location
Toronto, ON – Work Remotely
Company:Procom Consultants Group LtdLocation:Mississauga ON CAJob Types:ContractPost Date:March 9, 2022Valid Through:April 8, 2022